Sitio Agua Fria

It is usually assumed that most Brazilian coffee comes from very big farms, however the reality is that about 80% of Brazilian coffee comes from small producers, like Paulo. It’s simply that they don’t have a direct route to roasters, and so their product is sold to co-ops or larger producers who sell it as their own “single estate” or blend it, even if it is a high scoring single origin.

Paulo’s father was a coffee producer, so he grew up learning and understanding the family business. When a small plot with the ideal altitude, aspect and soil for growing great coffee became available in Divinolândia, Paulo acquired it and began producing coffee on his own.

Having a farm with great terroir isn’t enough to produce high scoring coffee on its own, though. It takes commitment, expertise, a lot of hard work and a desire to turn the opportunity that the land presents into an exceptional final product. It is a risk, but it is one that is paying off for Paulo. Paulo grows and processes his coffee himself, with a little help during the harvest from his brother.  He is dedicated to his craft, and by connecting him directly to roasters he can be properly rewarded for that dedication, and his excellent final product.